Social Media Competitive Analysis – Bright Horizons

I developed a comprehensive social media competitive analysis comparing Bright Horizons to its main industry competitors. The slide deck included an overview of each company’s platform presence, a side-by-side comparison of engagement and follower metrics, Google search trend data, and examples of top-performing content. The report concluded with a SWOT analysis, an outline of successful competitor content strategies, and key takeaways to inform future Bright Horizons campaigns. This analysis provided actionable insights to strengthen our competitive positioning and optimize social media performance. *Note: This analysis was developed using publicly available information and does not contain confidential or proprietary data.